Toteat

UX Designer
2016-2018

Toteat is a fast growing company that develops Points Of Sales (POS) for restaurants, bars, cafes and deliveries. It started in Chile in 2015 and expanded to the USA and Spain. It grew from 100 customers on September 2016 to +400 on September 2017. In this situation, the Customer Service needed a redesign to keep up with the growth while maintaining a high level of satisfaction among old and new clients.

toteat.com ⇢

Goals

E-commerce

This platform connects all our clients with different providers to supply them; from fruit and meat to napkins and chairs. The main purpose was to connect the sales report with the Marketplace and match the information to create alerts to the restaurant and tell them when is need to buy different ingredients. The major client was Subway, with 100 restaurants, each one buys 3 times per week. They increase the speed to buy and reduce human errors when they create the order to buy.

First user experience

To create the First User Experience, first we split the customers acording to their users and commercial profiles. Second, we taught users how to better use the system and where to find answers to their doubts through in-app automatic messages. The implementation of this process resulted in:

About me My name is Pablo Iturra, a UX Designer and enthusiastic front-end developer with the mission to create bridges between Design, Code and Business.
Colophon Designed, coded and maintained for me. The fonts used are Merriweather and Roboto. Also Font Awesome for the icons.